This whole book writing/publishing/marketing process is new to me and I am learning every day.  I naively thought I would be able to write a press release that would serve many purposes.  But the more research I do into organizations, magazines, etc. that might be interested in my book, the more I realize that each has slightly different requirements or want submissions in a slightly different way. 

It is worth the effort, but let me tell you, it is labour intensive.  I am fortunate that this is a second career of sorts for me.  It is all new and interesting and there is certainly nothing wrong with learning by trial and error.  The days definitely go by quickly!